Question

Discussion:
E-commerce is a natural byproduct of an Interconnected world. In order to claim their share of growth from the highly lucrative and evolving e-commerce landscape, businesses are under a lot of pressure to devise e-commerce strategies that are effective.
Question #1:
Select and respond to ONE of the following questions

1. Describe at least THREE marketing ideas that could improve the growth of businesses.

2. Discuss at least three pros and cons of E-commerce for the consumer.

3. Discuss at least three pros and cons of E-commerce for businesses.

4. What are the driving factors that have resulted in the growth of E-commerce within the last decade?

5. How has the increase in E-commerce changed the way in which products and services are marketed?

6. Do you believe that social commerce is here to stay? Will it work simultaneously with e-commerce? Justify your answer with support from this week’s readings.

Answer 1

3. Pros and cons of e-commerce for business :-

Pros :-

a. Retailers can attract new customers through various online advertisement.

b. E-commerce retailers can easily watch the consumers' buying habits and later remarket them.

c. Retailers can go international and sell the products to foreign markets.

d. It is very easy to keep the products open for the customers all the time.

e. Retailers has to spend very less money as they have to open a good looking website and not a physical shop.

f. Retailers can able to showcase their products in a better way for the understanding of the customers.

Cons :-

a. One of the common cons of e-commerce is that the customers can't be able to try the products before buying.

b. There is a stiff competition in the market of e-commerce.

c. Retailers need to take care of the logistics as they has to ship the products after getting the orders.

d. Customers may still pefer physical stores because of the quality issues.

e. It's hard to establish trust and maintaining a healthy relationship with the customers.

f. It is difficult to find a good designed website to attract new customers.

Hope this helps :)