In: Economics
It shall be noted that dictionary meaning of "rite of passage" means - a ceremony or event marking an important stage in someone's life, especially birth, the transition from childhood to adulthood, marriage, and death.
Those products are marketed directly to a Rite of Passage that is very appealing and attracts the youth , their tastes and their lifestyles - fashion, high-end consumables, home decor, binding relationships, food, holidays, cars & bikes, family get-together & family care, life insurance and so on.
For example - Starbucks re-introduced limited stock Pumpkin Spice Latte (PSL) which gives the company a fresh touch and a perfect opportunity to say PSL is back from timeto be served in holiday red cup. Is there anyone who want to travel through the memory lane and memorialize into a rite-to-passage experience ?