The following are some of the
disadvantages that can result when companies use channels of
distribution to market their products overseas
- Revenue loss- in general, producers
sells their products to the mediators at a comparatively lower
price than the price open to the final customers by these
intermediaries. This produces a loss in revenue to the producers.
Lest they make a particular profit out of reselling process the
middlemen would never offer retailing services. Manufacturer could
else have made greater profit if he had achieved a direct
delivery.
- Loss of Communication Control- in
addition to revenue loss, the manufacturer also lose control over
the communication conveyed to the ultimate buyers. The retailers
may involve in private selling to upsurge the capacity of their
sales and have a personal plea to their customers. At times in the
product promoting process the reseller may misjudge the profits of
the product leading to miscommunication. A times, information on
product feature may be misleading
- Loss of Product Importance- the
importance given by the distribution members to a manufacture is
out of the control of the manufacturer. For instance, a
postponement in transportation makes the product to lose its
prominence in network making sales to suffer.
· Scheduling- multiple distribution
channel of selling includes a stimulating movement schedule.
Payment of external contracts ensuing from multiple network is
another distribution challenge