Feather Friends, Inc., distributes a high-quality wooden birdhouse that sells for $40 per unit. Variable expenses...


Sales	$	1,040,000
Variable expenses		520,000
Contribution margin		520,000
Fixed expenses		180,000
Net operating income	$	340,000

The sales manager is convinced that a 11% reduction in the selling price, combined with a $74,000 increase in advertising, would increase this year's unit sales by 25%.

a. If the sales manager is right, what would be this year's net operating income if his ideas are implemented?

b. If the sales manager's ideas are implemented, how much will net operating income increase or decrease over last year?

Solutions

Expert Solution

Solution a:

New selling price per unit = $40 * 89% = $35.60

New Fixed costs = $180,000 + $74,000 = $254,000

New sales volume = ($1,040,000 / $40)*125% = 32500 units

Computation of net operating income - Feather friend Inc.
Particulars	Amount
Sales (32500 * $35.6)	1157000
Variable expenses (32500*$20)	650000
Contribution margin	507000
Fixed expenses	254000
Net operating income	253000

Solution b:

net operating income decrease by = $253000 - 340000 = ($87,000)

ekkarill92 answered 2 years ago

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