In: Finance
The success of an IPO is dependent on many things but having said that, it all comes down primarily to the following two factors:-
1) The perception of potential investors about the future viability and profitability of the business. The first question all investors ask themselves while evaluating an IPO opportunity is the quality of business. If the company going for the IPO has build a durable competitive advantage for itself, the public will be keen on investing in the company. The factors that will determine are as follows:
Thus, the company should make sure before going for an IPO that it delivers its message to the publci about the viability and attractiveness of the business, which plays a crucial role in the success of the business
2) The second most important factor that determines the success/failure of an IPO is the valuation at which the IPO is priced by the company for subscription. If the investors are satified and attracted to the quality of business and growth opportunities, they may still not invest if the shares are priced too high given the opportunities for returns. Thus, the company and its underwriters must very carefully determine a price which gives its investors a good return based on the risk they are underatking by subscribing for the IPO.