Describe the major prospecting methods and give examples of each method

Expert Solution

Major sales prospecting methods are

Cold calling: eg. A sales person with a list of contact numbers and names will be calling each number for prospects. It may also inculde sending e-mailers and requires good planning to achieve desired results

Seminars and webinars: eg. taking a live session in front of an audience explaining the product and advantages for prospects or recordinng a video of same in free time and running it online.

Social networking and referrals: eg. using websites like facebook, linkedln, instagram etc. to engage the audience and build business. Linkedln is widely used as referral platform for sales prospects

Advertising: A number of companies participate in advertisements for sales prospects. It can be of various types. eg. google ads, Search engine marketing, facebook ads, direct mailers with advertisements etc

Content marketing and SEO: A wide focus is given on Search engine optimization while developing website content and pages. eg. designing content such that it ranks high in google search results is a strategy to get prospects

keosha answered 1 year ago

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