In: Economics
Smartphones are differentiated primarily by the operating system they use. An iOS-based iPhone is not identical to an Android-based Samsung. However, consider an Android-based Samsung as virtually identical to an Android-based Google Pixel. They have identical software and assume they are comparable in terms of hardware: battery life, memory storage, camera quality, etc. Assume there are only two Android-based smartphones: Samsung (yS) and Google Pixel (yG). Overall demand for Android-based smartphones is D(p) = 1000 – p. Samsung production costs are cS(yS)=200yS, and Google Pixel production costs are cG(yG)=200yG.
a) Y = 1000 – p
P = 1000-Y = 1000- ys – yg is the inverse demand function
Profit of Samsung = p.ys – cs
Πs = (1000- ys – yg)ys – 200ys
Maximising profit, by FOC, dΠs/dys = 1000 – 2ys – yg -200 = 0
Therefore, 800 – 2ys – yg = 0
Ys = (800-yg)/2 is the BR function of Samsung
Profit of google = p.yg – cg
Πg = (1000- ys – yg)yg – 200yg
Maximising profit, by FOC, dΠg/dyg = 1000 – 2yg – ys -200 = 0
Therefore, 800 – 2yg – ys = 0
Yg = (800-ys)/2 is the BR function of Google
a) For nash equilibrium
Ys = (800-yg)/2 and Yg = (800-ys)/2
Solving for ys and yg
Ys = 400 – yg/2 = 400- (800-ys)/2*2 = 400- (800-ys)/4
Ys = 400 – 800/4 + ys/4
Ys = 400-200 + ys/4
Ys-ys/4 = 200
3ys/4 = 200
Ys = 200*4/3 = 800/3 = 266.67
Ys = 800/3, then yg = (800 – 800/3)/2 = 800/3 = 266.67
So ys = yg = 800/3 in nash equilibrium
Y = ys+yg = 800/3 + 800/3 = 1600/3 = 533.33
P = 1000 – Y = 1000 – 1600/3 = 1400/3 = 466.67
a) Cs = 200ys = 200*800/3 = 160000/3 = 53333.33
Cg = 200yg = 200*800/3 = 160000/3 = 53333.33
Total revenue of Samsung TRs = P.ys = (1400/3)(800/3) = 124444.4
Total revenue of Google TRg = P.yg = (1400/3)(800/3) = 124444.4
Profits:
Πg = TRg – Cg = 124444.4 - 53333.33 = 71111.1
Πs = TRs – Cs = 124444.4 - 53333.33 = 71111.1
consumer surplus = 1/2*Y*P = 0.5*533.33*466.67 = 124444.6
a) If firms collude, they maximise joint profits
Π = TRs + TRg – Cs – Cg
= Pys + Pyg – 200Ys – 200yg
Firms decide the total output together like a monopoly such that Y = ys + yg
So Π = P(ys + yg) – 200(Ys + yg) = P.Y – 200Y = (1000-Y)Y – 200Y
Which is maximised such that d Π/dy = 0
1000 – 2Y – 200 = 0
800 – 2Y = 0
2Y = 800
Y = 400
P = 1000 -400 = 600
with ys + yg = 400, p = 600
firms share Y equally, so that ys = yg = 200
Cs = 200ys = 200*200 = 40000
Cg = 200yg = 200*200 = 40000
Total revenue of Samsung TRs = P.ys = (600)(200) = 120000
Total revenue of Google TRg = P.yg = ((600)(200) = 120000
Πg = TRg – Cg = 120000 – 40000 = 80000
Πs = TRs – Cs = 120000 – 40000 = 80000
consumer surplus = 1/2*y*p = 0.5*400*600 = 120000