Question

Please answer the following questions based on Chipotle:

• Section One – Background/Introduction Briefly give a background of the company and introduction to your paper

• Section Two – Core Competencies Identify Chipotle’s core competencies and discuss with supporting research •

Section Three—Value Chain Identify and discuss the primary and secondary components of Chipotle’s value chain

•Section Four – Competitive Strategy Pick, research and discuss one of the five generic competitive strategies most that most closely approximates the competitive approach that Chipotle employs

• Section Five – Competitive Comparison Discuss what chief differences you see between Chipotle’s strategy and the strategy being employed at Moe’s Southwest Grill

• Section Six – Recommendation Describe one recommendation you would make to strengthen the company’s growth and profitability. Support your recommendation with research.

Organize with sub headings (Section One-Background, section… etc)

Answer 1

answer-

Chipotle Mexican Grill

• Section One – Background/Introduction Briefly give a background of the company and introduction to your paper

Chipotle is a company of fast casual food restuarant operating in united states, united kingdom, germany, canada, france.the specialization dish of the chipotle is Tacco & Burritos.chipotle was founded by  Steve Ells on July 13, 1993. chipotle operates in more than 2,000 locations & a staff of more than 45,000 employees in 2015 & more than 64000 in 2017.

• Section Two – Core Competencies Identify Chipotle’s core competencies and discuss with supporting research

core compentecy are those factors which makes any company to be ahead of its competitors.following are some core competencies of the Chipotle-

• skills & capabilities of the employee & the layout of business to make food & delivery very effiicient.
• health & quality standrads to food served by the chipotle which makes its food organic & healthy to customers.
• cost leadership means chipotle provide high & shophisticated food dining experience to its customers at affordbale prices.
• healthy & green architecture of the restaurant with green & environment friendly materials.
• A focused menu which could be customized by a customer
• good employee training that results to good customer service

Section Three—Value Chain Identify and discuss the primary and secondary components of Chipotle’s value chain

value chain activities are those activities which adds value to the products/serives of the company & provide customer satisfaction.

the primary component in chipoptle's value chain are-

• use of self raised vegetables & meat for the food.
• organic & healthy food products & ingredients
• preparation of food with health & quality standards.

the secondary component in chipoptle's value chain are-

• fast food services with trainned staff
• effective marketing strategy to attract the customers with advertisements or hoardings & billboards.
• good & healthy envrionment of the restaurant which raises the customer dining experinece.

•Section Four – Competitive Strategy Pick, research and discuss one of the five generic competitive strategies most that most closely approximates the competitive approach that Chipotle employs

the Chipotle employs the cost leadership competitive strategy with the product differentiation in which Chipotle sells low cost but high quality food to customers which makes it have an competitive edge over others.

* AS EA, i can answer one out of mutiple questions but i answered first four for your help.hope thise answers would help you.good luck.