Question

In: Operations Management

Describe a company where forecasting is not essential. Why isn't it important to that type of...

Describe a company where forecasting is not essential. Why isn't it important to that type of business?

Solutions

Expert Solution


The company where forecasting is not that important and is essentially not required is the SALT MANUFACTURING COMPANY OF TATA I.e. TATA is a company which manufactures many goods, of which the salt manufacturing company of TATA does not require forecasting for various reasons such as:
•   The demand for salt is more or less constant and is growing at a constant pace and hence forecasting is not necessary as such.
•   The long term profit making wing of TATA is the automobile section and not the Salt manufacturing wing.
•   They have devised a certain percentage of growth from their experience and hence only that much extra is manufactured.
•   There would be no major tax changes or import and export prices from the government side on such an essential thing I.e. salt and hence no forecasting is actually needed.
•   The customer satisfaction is constant and there is nothing much that can be done to improve the customer satisfaction and hence this business does not require forecasting.


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