In: Operations Management
Describe a company where forecasting is not essential. Why isn't it important to that type of business?
The company where forecasting is not that important and is
essentially not required is the SALT MANUFACTURING COMPANY OF TATA
I.e. TATA is a company which manufactures many goods, of which the
salt manufacturing company of TATA does not require forecasting for
various reasons such as:
• The demand for salt is more or less constant and is
growing at a constant pace and hence forecasting is not necessary
as such.
• The long term profit making wing of TATA is the
automobile section and not the Salt manufacturing wing.
• They have devised a certain percentage of growth from
their experience and hence only that much extra is
manufactured.
• There would be no major tax changes or import and
export prices from the government side on such an essential thing
I.e. salt and hence no forecasting is actually needed.
• The customer satisfaction is constant and there is
nothing much that can be done to improve the customer satisfaction
and hence this business does not require forecasting.