Question

1. Clearly identify and discuss the entry strategy Starbucks has used internationally. In your answer, you must discuss and cite terms and concepts from Chapter 7.
2. Should Tata Starbucks use a strategy that is modified for the Indian market or should it pursue the same strategy it has in all other international markets? Explain. In your answer, you must discuss and cite terms and concepts from Chapter 7.
3. Discussing and citing terms from Chapter 5, discuss at least two forces in the general environment and/or competitive environment that might affect Tata Starbucks’ choice of strategy.

Answer 1

1. Should Tata Starbucks use a strategy that is modified for the Indian market or should it pursue the same strategy it has in all other international markets? Explain.

The success of the Starbucks business strategy particularly towards its international growth is mainly attributed to the company’s chairman Howard Schultz. Schultz’s knowledge and skills in business has enabled the company to grow note only in the U.S. market but also in other territories such as Europe and Asia. At the center of Starbucks success story is an innovative culture that the company has developed over the years under the leadership of its chairman. It is because of this innovative culture that the company has been able to develop brand that is not only successful but also acceptable inside and outside the core U.S. market. In fact, India and China are providing the new frontiers over which the company continues to grow its market.

For example in the Indian market, the company has partnered with Tata Global Beverages to come up with Tata Starbucks in a joint partnership in which the two companies each own 50% of stock. Since India has an organized coffee market, Tata Starbucks should employ the strategy is currently offering in other markets. This means that the company should develop innovative product that is particularly suited to the Indian market just it has done in other market.

2. Discuss at least two forces in the general environment and/or competitive environment that might affect Tata Starbucks’ choice of strategy.

Competition due to the rise of companies coming up with new products with a similar quality and a lower price. Also, customers bargaining power which affects the price,quality and so as their satisfaction,customer focus.

They need to focus on PEST analysis so as to evaluate its internal operations. This will help them apply corrective measures so as to remain competitive in the market

The company's market value which involves design of their product's.

PLEASE LEAVE A LIKE. THANKS A LOT.