You are a manager for a firm that sells computer and technological equipment through its stores...

You are a manager for a firm that sells computer and technological equipment through its stores and various online sites. You recently found out that Amazon is releasing a new line of products (through its AmazonBasics line) that are in direct competition with your firm's products. What customer-focused actions would you consider introducing to counter Amazon (and why)?

Solutions

Expert Solution

Introduction of a strong promotional program where the quality of the product is described and consistently providing information regarding the specific products over social media platforms would be the most essential way of operation. As amazonbasics has a great customer base, fighting with the standard competition would be relatively tough. Implementation of a strong promotional program would set a path your product in terms of the quality where the product can be easily differentiated on the basis of quality rather than availability. As Amazon is implementing the new range of products, encouraging previous users to leave feedback for your product over online platforms would directly provide you competitive advantage as the new products implemented by Amazon would not have any kind of reviews regarding their quality. Another factor that is essential is availability of the products that you are selling could be made offline. Does Amazon has a strict operational condition for amazonbasics as an online only retailer, implementing session of a strategy where the the products made by your company is available offline as well as online would increase the overall rate and revenue in the respective marketing environment and it would help you to fight Amazon in the respective business environment.

P.S.- please leave a comment if any explanation is needed.

keosha answered 7 months ago

Next > < Previous

Related Solutions

You are a financial manager for Lenzie Corporation. The firm needs to purchase equipment for its...

You are a financial manager for Lenzie Corporation. The firm needs to purchase equipment for its new production plant. The total cost of the equipment is $1,500,000. It is estimated that the after-tax cash inflows from the project will be $710,000 annually for five years. Lenzie Corporation has a market value debt-to-assets ratio of 40%. The firm’s common stock has a beta of 1.85, the risk-free rate is 1.2%, and the expected return on the market portfolio is 7%. The...

Bloomsburg Corporation, a calendar year taxpayer, sells computer monitors through big box stores. It manufactures some...

Bloomsburg Corporation, a calendar year taxpayer, sells computer monitors through big box stores. It manufactures some of the computer monitors and imports some from unrelated foreign producers. For tax year 2017, Bloomsburg's records reveal the following information: Monitors Sold Manufactured (Gross Receipts): $1,450,000 Imported (Gross Receipts): $900,000 Bloomsburg also has selling and marketing expenses of $340,000 and administrative expenses of $89,000. Bloomsburg's records do not identify its CGS (as between manufactured and imported monitors) but reflect an unallocated amount of...

Assume you are the marketing manager of a large electronic equipment manufacturing firm. It is the...

Assume you are the marketing manager of a large electronic equipment manufacturing firm. It is the Spring of the year 2004. Your firm has pioneered an electronic book reader that mimics the reading experience on paper and the test-market results have indicated that the new product will be well received. However, as it is a completely new product on the market, the firm is unsure of adoption rates. You are in charge of a large geographical region in Asia and...

Accounting Ethics: Krispy Kreme Doughnut, Inc. sells donuts through its network of stores owned and operated...

Accounting Ethics: Krispy Kreme Doughnut, Inc. sells donuts through its network of stores owned and operated by independent franchisees. Franchisees criticized Krispy Kreme's former CEO, Scott Livengood, for forcing companies with which Krispy Kreme did business to contribute $500,000 to sponsor a “storytelling festival” in the hometown of Mr. Livengood's wife. According to an independent investigation, this expenditure benefited Mr. Livengood and his wife, but did not provide Krispy Kreme with any marketing or promotional benefits. Was Mr. Livengood's insistence...

You are the manager of a firm that sells a leading brand of alkaline batteries. Click...

You are the manager of a firm that sells a leading brand of alkaline batteries. Click on the link below to access data on the demand for your product. Specifically, the file contains data on the natural logarithm of your quantity sold, price, and the average income of consumers in various regions around the world. Use the information provided in the excel spreadsheet to perform a log-linear regression. Excel Data File Fill in your estimates below: Instruction: Enter a negative...

You are the CEO of a major US equipment manufacturer that sells its industrial construction equipment...

You are the CEO of a major US equipment manufacturer that sells its industrial construction equipment worldwide. You have seen shrinking profits in the past 5 years due to competition from Chinese equipment manufacturers and your Board of Directors and shareholders are looking to you for profit improvement. You have been approached by the Mexican government to open a factory in Juarez (just across the border from El Paso, Texas) and the Mexican government will subsidize the facility construction if...

Acme Computer Co. sells computers to retail stores for $400. If Acme requires the retailers to...

Acme Computer Co. sells computers to retail stores for $400. If Acme requires the retailers to charge customers $500 for the computers, then it is engaging in a. monopolistic competition. b. tying. c. predatory pricing. d. resale price maintenance.

Salsa Grocery has two divisions. One division, STORES, sells groceries through traditional grocery stores. The second...

Salsa Grocery has two divisions. One division, STORES, sells groceries through traditional grocery stores. The second division, CYBER, was formed two years ago and sells groceries through an online grocery ordering service. Data for the past year for the two divisions are as follows. STORES CYBER Total assets $ 120,000,000 $ 15,000,000 Current liabilities 4,500,000 2,500,000 Net income (loss) 10,000,000 1,000,000 Weighted-average cost of capital 8 % 10 % a. Evaluate the two divisions in terms of EVA.

Business law: Kroner LLP, a public accounting firm, through its HR manager Jones, enters into an...

Business law: Kroner LLP, a public accounting firm, through its HR manager Jones, enters into an agreement to hire Wilson as a staff accountant for a compensation of $50,000 a year. The agreement contains a clause that states if Wilson leaves the firm within 2 years she cannot work for “another firm doing any similar accounting work” she did for Kroner. After 16 months Wilson is approached by Ruble Corporation and offered a job for $75,000 a year to be...

Ashley Stores, Inc., sells gift cards for use at its stores. The following data pertains to...

Ashley Stores, Inc., sells gift cards for use at its stores. The following data pertains to 2019, 2020, and 2021, the company’s first three years of operation: 2019 2020 2021 Gift card sales $ 30,000 $ 45,000 $ 50,000 Gift card usage 12,000 28,000 37,000 As of December 31, 2019, Ashley estimates that 1.0% of its gift cards will never be redeemed. As of December 31, 2020, Ashley has revised its estimate, and now believes 1.5% of all gift cards,...

Subjects