In: Accounting
1. In today's time internet is one of the most cost effective method of reaching customers & showing to them the company's latest innovative products. So, Thermos can build closer relationship with its customers using internet as medium of advertisement. Adverisement over internet can be done on various platform like you tube, google feed, facebook, instagram, sites of various companies on google platform that are related to company's product. This way Thermos can make direct relationship with prospective customers using the internet. Besides this medium of advertisement is among the most cost effective method of advertisement.
2. Other products that Thermos might develop to appeal the same market segment that uses outdoor grills would include products like electronic barbeques, outdoor coolers, comfort chair sets, electronic tents to protect from sunlight, etc. There can wide variety of outdoor products for same market segments that grill. It is purely managements's decision to choose amongst various product or manufacture all of them based on profitability.
3. In my opinion customers will prefer assembled grill rather than to assemble the grill themselves. The reason behind this is that this would be an extra task at the customer's end to assemble the grill even after paying for the grill, so there is no sense for the company to sell unassembled grill to customers.
Questions that Thermos might place on its website to learn more about customer wants and needs could be:
- Improvements that needs to be done in existing grill models.
- Product manufacturing defects that customers are facing.
- Accompanying accessories that should be offered along with grills.
- Whether company should launch some extended warranty schemes.
- What customers most like about thermos grills.
- What customers most dislike about thermos grills.