Question

What is the significance of mystery shopping approach to testing quality in;

1. a cinema,

2. a department store,

3. the branch of a retail bank

Answer 1

Mystery shopping- Mystery shopping looking could be a marketing research tool that may facilitate businesses asses a particular space of their operations. Retailers typically judge their stores with the assistance of people known as mystery shoppers. These shoppers are schooled to cause as typical customers and get explicit things. Their expertise and observations upon visiting the shop reported back to the shopkeeper or store who hired or take their services.

1- Cinema house hire mystery shoppers to conduct evaluation for them. Cinema hires mystery shopping services, That have a clear goal of what they want to get examined and measured. They want to examine the product services that they offer to their customers, Cinema cleanliness, or staff behavior. The following are the things that mystery shoppers examine in cinema-

- How many staff are working in the booking counter.

- How employees are dressed.

- How you greeted when you enter the cinema hall.

- The staff was helpful for your queries.

2- A departmental store- Department store hires mystery shopping services, That have a clear goal of what they have to examine and measured. They want to examine the product quality, customer service, shop cleanliness, or staff behavior. The following are the things that mystery shoppers examine in the departmental shop-

- How many Staff working at particular department.

- The quality of the product they are offering to the customers.

- The cleanliness in the departmental shop is also examined the the mystery shoppers.

3- A branch of retail bank- Bank head office hires mystery shopping services, That have a clear goal of what they have to examine and measured. They want to examine the customer quality service, cleanliness, or staff behavior. The following are the things that mystery shoppers examine in a branch of retail bank-

- How department are managed or they are providing the service that customer needs.

- How much time the bank employee are taking to serve their people.

- The quality of service and the staff behavior towards their customers.