Question

1) Which one is not true about overall cost leadership?

Select one:

1. Often firms avoid marginal customer accounts.

2. This strategy usually provides substantial entry barriers.

3. Overall cost leadership always implies some limitations on the overall market share
achievable.

4. Firms can achieve overall cost leadership by tight cost and overhead control.

2)A firm successfully implementing a differentiation strategy would expect _______

Select one:

1. to charge premium prices

2. customers to perceive the product as standard

3. customers to be sensitive to price increases

4. to have high levels of power over suppliers

3)Among generic strategies, which generic competitive strategy does this explain?

“To attract price-sensitive customers away from competitors, 7-Eleven stores offer $1 coffee or iced coffee.”

Select one:

1. Blue Ocean

2. Differentiation

3. Overall cost leadership

4. Focus differentiation

4)Which activity is one of the primary activities in the value chain analysis?

Select one:

1. technology development

2. operations

3. firm intrastructure

4. procurement

5. human resource management

5)Among generic strategies, which generic competitive strategy does this explain?

"Lush is unlike any other makeup brand on the marketplace. This cosmetics maker has international reach with a local "warm and fuzzy" approach that isn't afraid to push the boundaries.

So, what makes LUSH so different from the likes of Sephora or even Etsy? Handmade products. Advocates of LUSH are committed to ethical buying, and are obsessed with the purity that comes from a handmade item. The company's biggest success is knowing that its core buyers value social and corporate responsibility over a luxurious and out-of-reach image."

Select one:

1. Internationalization

2. Differentiation

3. Overall cost leadership

4. Vertical integration

Answer 1

1) Which one is not true about overall cost leadership?

Correct answer is "3. Overall cost leadership always implies some limitations on the overall market share

achievable."

2)A firm successfully implementing a differentiation strategy would expect _______

Correct answer "1. to charge premium prices"

3)Among generic strategies, which generic competitive strategy does this explain?

“To attract price-sensitive customers away from competitors, 7-Eleven stores offer $1 coffee or iced coffee.”

Correct answer is "3. Overall cost leadership"

4)Which activity is one of the primary activities in the value chain analysis?

Correct answer is "2. operations"

5)Among generic strategies, which generic competitive strategy does this explain?

"Lush is unlike any other makeup brand on the marketplace. This cosmetics maker has international reach with a local "warm and fuzzy" approach that isn't afraid to push the boundaries.

So, what makes LUSH so different from the likes of Sephora or even Etsy? Handmade products. Advocates of LUSH are committed to ethical buying, and are obsessed with the purity that comes from a handmade item. The company's biggest success is knowing that its core buyers value social and corporate responsibility over a luxurious and out-of-reach image."

Select one: "2. Differentiation"

Please give thumbs up/ likes if you find this answer helpful. Thank you!