Question

Case 2 – Mobile Ads

According to eMarketer, mobile ads will top 100 and it accounts for about 16.5 percent of total advertising spending in 2016. The top five spenders of mobile ads are the United States, China, the United Kingdom, Japan and Germany. This number is expected to increase as the worldwide adoption of smartphones continue to grow. In 2015, there were about 2.6 billion smartphone users. This number is expected to top 6.1 billion globally by 2020.

Businesses are increasingly using mobile ads. Location data from mobile devices is the key element for a successful mobile ad campaign. Facebook and Google are two biggest players that generate the highest revenue from mobile ads. PlaceIQ, a technology form headquartered in New York city collects billions of data points from mobile devices and other sources and is able tract potential customers as they move from one retail location to another retail location – such as from one car dealership to another. PlaceIQ is also able to help businesses find out if the ads can translate to an actual visit by a customer. In addition to its huge data set for business, PlaceIQ also offers location data and analytics tools to businesses and allows them to do their own advertising.

Audi is using the Place IQ data to measure how many potential customers will visit its dealerships before and after they have seen ads. They also want to target potential customers who are visiting their competitors’ showrooms. Stacom Media Group is using PlaceIQ in order to find out how mobile location data can be helpful and eventually attract more customers to a business.

Questions:

a)     By 2020 how many smartphones will be existing globally?

b)    Who are the two leading companies that generate the biggest revenue from mobile ads?

c)     How PlaceIQ impact businesses?

d)    Why is Audi using the services offered by PlaceIQ?

e)    Your overall observation and learning from the above case study.

Answer 1

Hello, Student

By reading and understanding Mobile Ads Case study here is answers of all your questions: -

a)  By 2020 how many smartphones will be existing globally?

Anser:- By 2020 6.1 billion smartphones will be existing globally.

b) Who are the two leading companies that generate the biggest revenue from mobile ads?

Answer: - Facebook and Google are the two leading companies that generate the biggest revenue from mobile ads.

c)   How PlaceIQ impact businesses?

Answer : - PlaceIQ impact businesses by help businesses to find out if the ads can translate to an actual visit by a customer. In addition to its huge data set for business, PlaceIQ also offers location data and analytics tools to businesses and allows them to do their own advertising.

d)   Why is Audi using the services offered by PlaceIQ?

Answer : - Audi is using the Place IQ data to measure how many potential customers will visit its dealerships before and after they have seen ads. They also want to target potential customers who are visiting their competitors’ showrooms.

e)  Your overall observation and learning from the above case study.

Answer :- My overall observation from this case study is that in future the world is ruled by technology and the marketing will be done by Mobile ads because everyone is using smartphones. Many compines will target a specific users by using Mobile ads to sell their products.

I have learned a lot of things from this study like Ads company PlaceIQ and How they work,How companies earns from ads, user smartphones data and some knowledge about marketing.

Please hit that like button or thumbs-up, it really motivates me>3

Thank you!!