Question

In one page or less, answer the following: In your own words, describe market segmentation. Describe how Boxing for Fitness could utilize all of the following forms of segmentation (geographic, demographic, psychographic, benefits sought and behavioral). Which of the segmentation variables would be most valuable for Boxing for Fitness to utilize? What is Boxing for Fitness’s current segmentation strategy? What are the advantages and disadvantages of this approach?

Answer 1

Ans: The market segmentation is to for separating a large business market, commonly having live and possible consumers,into a small section of customers based on some variety of divided features. And in the segmentation market,the scientific researches seek for normal features like common interests and same life styles.

--- The segmentation is putting a goal to understand high producing sections, that means the sections that are giving high profit. so we can stick a good attention on them. There are lots of root to divide or sectioning a market. B2B, that means business -to-business retailers sometimes divide the market into variety types of businesses.But B2C or business to consumer retailers sometimes divide the market into demographic segments or behavioural.

--- Boxing for fitness commonly used geographic segmentation to give correct plan for locations in whole the cities or towns that may feed all the population demands, in all that particular locations.demographic segmentations are commonly utilised for separating the markets into elements such as age, total family income and job, so the boxing for fitness takes a place to aim the absolute market. Phsycho-graphic segmentation commonly look after on peoples normal preferences hanging on their own living style, because of that if any persons are really liked in fitness and are searching for anything new and challenging than this one is crucial element.

--- The boxing helps in stress relief and also helps in improving the public image and the major disadvantages, it may damage our brain.How the stress is removed by focusing on different kinds of fitting methods and by a happy ambiance in the fighting zone and this is one good exercise for healthy body and improve self confidence. Hitting in the face or head can leads to hemorrhages, it is due to great movements in brain tissue.

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