Question

1.   Give an example of how IKEA or Disney or BMW use continuity to their competitive advantage?

2.   What are alignment and tailoring with regards to continuity?

3.   How do employees benefit from continuity?

4.   Give an example of how Four Seasons /or Southwest employees benefit from continuity?

5.   What happens when companies frequently shift their strategy? Give an example.

6.   When a company’s strategy is successful, why should the company change?

7.   What influence does changes to the industry, technology make strategic change essential?

8.   Why do successful companies find it hard to change?

9.   How does disruptive technology affect continuity?

10.How did digital photography or smartphones affect continuity?

11.Define change.

12.Define strategy.

13.Define continuity.

Answer 1

1. Ikea, BMW and Disney use continuity as their competitive strategy. Ikea has been becoming a global name, and has been producing goods at a cost effective price continuously, therefore, creating a global name. BMW has created a global name by becoming a luxury brand in cars. It continuously has changed its models and added the latest technology to become one of the choicest cars of people. Disney has continuously introduced new games, fairy tales, etc to become s global image.

2. Many companies have aligned with the recent trends of the consumers and therefore have made tailor made their goods and services in order to maintain continuity with the global economy.

3. Employees learn the recent trends if the global economy and are being able to adapt more with the recent trends.

5. When employees continuously shift their strategies, then employees face the problem of continuously adapting with the growing demands of the firm.

6. Even if a company's strategy is successful for the present time, it should consider changing it's strategy to change for the future.

7. The policies of the government, changing needs of the consumers makes the strategy change essential.

8. Successful companies have been training their employees for many years with the same strategy, therefore, a sudden change creates a problem to them.