Question

4/a

We are creating a new line of women's athletic wear that is specially designed for women sizes 14 and above.

In a Market Analysis:

1). Who will be the customer groups in the women's athletic wear industry/plus sizes that actually fit well for larger women? (Who are and where will we find our customers)?

Market size: Considering the status of the market, what assumptions can be made surrounding the money using this market?

Market share: How can we break down the products? (Stars, cash cows, and dogs).

What changes are happening in the market right now, and what trends are anticipated in this market).

What factors are influencing the growth or decline of your industry (external market conditions or internal capabilities need altering)

What political, economic, social, and technological factors are impacting this industry? (How different cultures view women's clothing, etc.)?

Competitive Analysis:

Market players/competition: How do we estimate our market shares?

Competitive advantages of current players

What do we create as a SWOT analysis that will provide an overview of our businesses position?

What would we need to include in a statement of our overall competitive position?

Based on our SWOT analysis, what are the sales advantages for our particular product or service?

Answer 1

answer-

the customer groups are women & we can target them based on the geograhic segmentation because over sized & large women can be found in countries like africa & australia.based on the pyschographic, women which are athletes tends to be bigger as they focused more on thier gains so they can be good option for the product.

market size for this is good because people are leaning towards health & fitness not only me but women are tend to be athletic so money in the market is very good.

market share can be break down by using BCG matrix-

• 1. Dogs: These are products with low growth or market share.
• 2. Question marks or Problem Child: Products in high growth markets with low market share.
• 3. Stars: Products in high growth markets with high market share.
• 4. Cash cows: Products in low growth markets with high market share

so our product is new so it would be in 2nd category like question because fitness & health is evolving trend now a days no one knows when it can decline.at this stage products often require significant investment to push them into the star quadrant.

marketing changes are looking suitable for the business because women are happend to be health conscious also there are many campaign s regarding breast cancer so women are taking every precautions & health measures to be healthy so anticipation is that this new atletic women wear can be good opportunity to grab the market.

the internal capabilities requires extra investment & promotion for the growth of this new product line & external factors could be the competitors in this market which could decline the products cause of thier brand reputation & huge budget for investment.

as the technology is increasing so company can use online stores to sell the products which is kind of an opportunity while some political factors like taxes to sell these products in outside country can impact the business aslo economic factor like GDP & employment rate can impact the business.

in some countries like india women are supposed to wear traditional sarees & clothings cause of old tradition & culture which can impact the business.

the competitors in the market are nike , rebook, puma etc are some top competitors.

to analyse the competiton lets do swot analysis-

STRENGTHS- athletic wear for large women, fashionable & quality wears

WEAKNESS- less knowledge of the market

OPPORTUNITY- to go online, to do joint venture

THREATS- cultural factors of coutry, competitors

so, based on our SWOT,company can sale its product online medium as well on showrooms & company can also do a joint venture with another reputed brand to increase its sales.

*as EA, i can answer one out of multiple questions or 4 sub parts of a single questions but i tried to answer all in my own words.hope this answer would help you.good luck & rate.