Question

The industry that I would like you to focus on this semester for your operations strategy is McDonald's. Please provide information below for the McDonald's project.

2. Description of the products and/or services provided in McDonald's.

4. Location(s) of the firm (including any warehouses, distribution centers, etc if needed)

Thank you in advance

Answer 1

2.McDonald’s Products (Product Mix):

As a food service business, McDonald’s has a product mix composed mainly of food and beverage products. This element of the marketing mix covers the various organizational outputs (goods and services) that the company provides to its target markets. McDonald’s product mix has the following main product lines:

1. Hamburgers and sandwiches
2. Chicken and fish
3. Salads
4. Snacks and sides
5. Beverages
6. Desserts and shakes
7. Breakfast/All-day breakfast
8. McCafe

Let’s make your meal even better:

At McDonald’s we know what you expect from us. And we work hard every day to ensure convenience, friendly service, cleanliness and delicious food. In order to make your experience even better, we have a few services and amenities at McDonald’s restaurants that we know you’ll love.

4.Place/Distribution in McDonald’s Marketing Mix:

This element of the marketing mix enumerates the venues or locations where products are offered and where customers can access them. Restaurants are the most prominent places where the company’s products are distributed. However, the business utilizes various places as part of this 4P variable. The main places through which McDonald’s distributes its products are as follows:

1. Restaurants
2. Kiosks
3. McDonald’s mobile apps
4. Postmates website and app, and others

McDonald’s restaurants are where the company generates most of its sales revenues. Some of these restaurants also manage kiosks to sell a limited selection of products, such as sundae and other desserts. Some kiosks are temporary, as in the cases of kiosks used in professional sports competitions and other seasonal events. This element of McDonald’s marketing mix also involves the company’s mobile apps. These virtual places are where customers can access information about the company’s products and buy these products. For example, the company’s mobile apps for iOS and Android let customers claim special deals, find restaurant locations, place orders, and pay for such orders involving participating McDonald’s restaurants. Furthermore, customers can place their orders through the Postmates website and mobile app. This element of the marketing mix supports McDonald’s corporate vision and mission statements, especially in serving more customers around the world.