Question

World no.1 Rafael Nadal is to succeed football icons David Beckham and Cristiano Ronaldo as the male face of Emporio Armani Underwear and Armani jeans.

The 24 year-old Spaniard is now building a massive portfolio of endorsement deals with concerns such as Richard Mille watches, Mapfe SA (Spain’s largest insurance company), Kia Motors, Lanvin fragrances and of course Nike Inc. and Babolat.

Even the most conservative estimates maintain that Nadal’s commercial appeal will boost his annual earnings to somewhere comfortably in excess of $US 40 million a year. With three major titles to his credit in 2010 he has collected $10,171,998 in prize money alone.

Simon Chadwick, a professor of sports business strategy and marketing at the Coventry University Business School in England, confidently predicted: “Nadal will even transcend the Federer brand.”

Nadal’s first campaign shots for Armani will not be released until in the New Year and the decision to switch sporting focus for its’ underwear brand from football to tennis is seen as a bold move in a sector of male fashion that is worth more close to $US 10 billion a year.

Armani’s campaign involving Real Madrid and Portugal star Ronaldo was deemed a success across global markets. Other fashion companies including Milanese rivals Dolce and Gabbana recruited the entire Italian World Cup squad.

The only tennis player to previously make a global impact on the underwear market was Bjorn Borg who started his own brand in Sweden that became a worldwide concern. Patrick Rafter is the current image of Bonds underwear in Australia.

Interestingly, no one at Armani seems to realize the irony of signing Nadal who is notorious for taking time between points for readjustment because he habitually seems to struggle with the fit of his underwear.

1. Discuss the link between a brand image and pricing strategy.

2. Discuss the advantages and disadvantages of using social networks as part of a promotional campaign.

3. Discuss the advantages and disadvantages of celebrity endorsement in the promotion of fashion brands.

Answer 1

1. Value examination is when decreasing the cost of an item.when the things go marked down ,brands regularly list the 'RRP' on the ticket,followed by discounted cost.

Unbundling is craft of valuing things as autonomous instead of as bundles.

Dynamic valuing is that when expanded estimating during busier purchasing is incredible approach to help income however its imperfections.

Level evaluating is the opposite thought of dynamic estimating .it implies the cost drops essentially during more slow periods and increment during active occasions.

2.Advantage of web-based social networking:

- arrive at a high number of potential clients

- expanded deals

- expanded traffic to your site

- decreasing promoting costs

- open door for client input

Disservice of online life:

- extra assets might be expected to deal with your online nearness

- needs every day observing

- in the event that you don't have any social media,you may not perceive any genuine advantages about internet based life.

- danger of undesirable conduct on your site,including tormenting and harasement

3.Advantage is that constructs credibility,make your image stand out,open your new markets however Disadvantage is that big name picture changes,they may dominate your image ,support are costly.

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