In: Accounting
Dillon Inc. produces three models of a certain product: Standard, Deluxe, and Super. Relevant data: | ||||
Standard | Deluxe | Super | ||
Sales in units | 12,000 | 5,000 | 3,000 | |
Price per unit | 85 | 120 | 166 | |
Variable cost per unit | 34 | 45 | 84 | |
Fixed costs are $1,000,000. | ||||
a) | Compute Dillon Inc. breakeven point in sales dollars with the current sales mix. | |||
b) | Compute Dillon Inc. current margin of safety. | |||
c) | What is forecast net income at sales of $2,400,000 given the current sales mix? | |||
d) | Marketing Department has proposed a sales promotion costing $40,000 with a focus on one model only. | |||
Depending on which model is chosen, the promotion is expected to increase sales of Standard by 11%, Deluxe by 15%, or Super by 20%. | ||||
Should the campaign be approved, and if so, which model should it promote? Explain, with relevant calculations. |