Question

What issue or challenge the retailer wished to solve, how they used the technology and the outcome. Close by sharing any common challenges among the retailers and how the solutions may relate to GTR.

Answer 1

The issues of challenges the retailer wishes to solve are as follow:

-the very first challenge retailer want to solve, or not face is customer loyalty. Retailer gives it's best to customer to drive loyalty through an excellent simple conversation, make them feel important, or give them examples.

-stop the customer from choosing another channel for buying the same products.

-the challenge of connecting to customers through different channels, such as SMS, social media, is a separate communication channel that helps increase customer engagement.

Retailer uses the technology right, increasing their engagement of customers through different channels like SMS emails. These social media multiple communication channels help in increasing the sales and make the customer feel comfortable. Technology can also be used by providing free home delivery, accepting the payments through the digital platform. The outcomes are that the sales increase, which ultimately increases the profits. Moreover, the retailer can target not only the nearby audience but also the audience in different areas.

The common challenges among the retailers are maintaining customer loyalty, finding the best technology that suits the business type, meeting the demands of the modern market, retaining the employees, and fulfill their needs, inflation, sustainability, and digital disruption. The solution that may relate to GTR is is to increase employee engagement within the industry. In the retail sector, it's essential to exist to emerge into the market and be a fierce competitor to survive.