In: Economics
Consider a monopolist who has a cost function of ?(?)=???. This
monopolist faces two consumers, the first having demand
??(??)=??−?? and the second having demand ??(??)=??−??.
a) Calculate the profit-maximizing price and then the optimal
quantity sold to each consumer under uniform pricing, i.e. the
monopolist charges the same price for both consumers. What are the
monopolist’s profits?
b) Suppose now that the monopolist can engage in third degree price
discrimination. Find the monopolists profit maximizing prices for
consumers 1 and 2 (they should be different), and calculate the
monopolist’s profits. How do they compare to the profits in part
(a)?
Answer :
a)
C(Q)=10Q
Marginal cost=MC=dC(Q)/dQ=10
Total demand=Q=q1+q2=60-P+50-P=110-2P
Combined demand is given by
Q=110-2P
or 2P=110-Q
P=55-0.5Q
Total Revenue=P*Q=(55-0.5Q)*Q=55Q-0.5Q^2
Marginal Revenue=MR=55-Q
Set MR=MC for profit maximization
55-Q=10
Q=45
Price=55-0.5*45=32.50
Quantity sold to customer 1=60-32.5=27.50
Quantity sold to customer 2=50-32.5=17.50
Total cost=TC=10*Q=10*45=450
Total Revenue=TR=P*Q=32.50*45=1462.50
Profit=TR-TC=1462.50-450=$1012.50
b)
In case monopolist charges different price to different customer than
Total output =Q=q1+q2
Marginal Cost=10 (we have calculated in first part)
Demand of first customer is
q1=60-P1 or P1=60-q1
Total Revenue from customer 1 =TR1=(60-q1)*q1=60q1-q12
Marginal revenue=MR1=dTR1/dq1=60-2q1
Set MR1=MC
60-2q1=10
q1=25
P1=60-q1=60-25=35
Demand of second customer is
q2=50-P2 or P2=50-q2
Total Revenue from customer 2 =TR2=(50-q2)*q2=50q2-q22
Marginal revenue=MR2=dTR2/dq2=50-2q2
Set MR2=MC
50-2q2=10
q2=20
P2=50-q2=50-20=30
Total Revenue=TR=p1*q1+p2*q2=35*25+30*20=1475
Total Cost=TC=10*Q=10*(q1+q2)=10*(25+20)=450
Price for customer 1=35
Price for customer 2=30
Profit=TR-TC=1475-450=1075
Profit has increased in case of price discrimination.