Question

Q1. Identify the various consumer decision processes for the Target Corporation customer?

Q2. How will you establish the market research for making better decision to establish and enhance the marketing?

Answer 1

Answer for Q1)

The Various consumer decision making processes are:

a)Need recognition:In this stage the consumer recognises the need for the new product.Here the consumer may feel some new commodity as his requirement or to replace the old one

b) Information search:Then he will search for information about his requirements like the better brand or better value for money and so on not only on media or so but also through people recommendations.So here the target corporation consumer need to be given enough motivation to buy our commodity.

c) Evaluations of alternatives:Here he search for alternatives that can satissatisfy his needs in the better way.Hence,all merits of our products must be explained clearly to attract the consumer.

d)Purchase: After lot of enquiry the consumer finally purchase our Product if he thinks that our product will satisfy all his needs.

e)After purchase services:After purchase services are most important function to earn the consumer loyalty which would be helpful not only at the time of that particular consumer replacing the product but also it may also act as mouth publicity to our product.

Answer for Q2):

Some of the ways to establish the market research for mankind better decision to establish and enhance the marketing:

a)First of all we need to conduct the research on which we can depend upon to know the consumer needs, taste and preferences and so on.

b)Now plan the ways how can you satisfy their needs with your product and of necessary modify the oldone or design a new product.

c)be clear on the miner that we can demand i.e pricing of the product and the perfect time to make your product available to targeted consumer.

d)Advertise about what are you offering to the buyer which helps them to know about our product.

e)Now make sure that your product is sold at right place in right time at right price for a right person.

f)Provide the better after sale service to establish the strong relationship with the customers.