Question

In a 4- to 5-page paper, address the following:

Using the 5 I’s of marketing, analyze the health care service provided by the organization in the scenario.

Inconsistency: Is there consistency in the quality of care?

Inseparability: When providing the service, do providers demonstrate biases toward or against patients and their families (i.e., racial biases, age biases, gender biases, etc.)?

Intangibility: What are the intangible characteristics of providers (i.e., demeanor, posture, etc.)? How do providers behave toward patients?

Interaction with consumers: Is the organization patient-centered or physician-centered?

Inventory: How much time is spent on providing the service and how much time is spent on non-service-related activities?

Recommend strategies to market this service to health care consumers. Include how these strategies might improve operations.

Answer 1

The 5 I's of marketing are-

1- Identification

2- Individualisation

3- Interaction

4- Integration

5- Integrity

There should be consistency in the quality of care. The variation should be very less or negligible. The care should provide a better quality of care consistently.

I don't think that the providers demonstrate biases toward or against patients and their families (i.e., racial biases, age biases, gender biases, etc when providing the service, If they are doing so they should be punished. Nobody should be discriminated on the basis o their age,color, or gender.

The intangible characteristics and behaviour of the providers should be-

1- They should not discriminate the patients on the basis of color, age, gender, etc.

2- They should provide quality care

3- The providers should be interactive with the consumers etc.

I think the organization should be both patient-centered and physician-centered. This will make a better relationship between the doctor and patient which may result in better outcomes.

According to me, the time spend on providing the service should be more than the time spent on non-service-related activities.

The best marketing strategy to market the service to health care consumers that might improve operations are-

1-  Identification

2- Individualisation

3- Interaction

4- Integration

5- Integrity