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In: Operations Management

Answer the following question in 250 words:Describe the core, actual, and augmented product of NISSAN LEAF?

Answer the following question in 250 words:Describe the core, actual, and augmented product of NISSAN LEAF?

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Expert Solution

Nissan Leaf is a vehicle generally for personal use which is manufactured by the organization Nissan few years back in 2010 and the first product was launched in japan and then the vehicle penetrated the markets of USA followed by Europe and various other parts of the world. The aspect that made the car popular and widely accepted because the vehicle is electrically enabled in the hatchback series and possess a batter of around 30KWH which can cover a distance more thin 170kms at optimum and ideal condition. If we look at the present statistics which was published back in 2018 January it is the best selling electric car and USA has been the largest market where more that 110,000 vehicles of the model has been sold.

The core capability that the car possess is the pollution free environment that it ensures because there is minimum dependency on petroleum or any other fossil fuel which makes the car a unique in the industry and it is being considered to be the future of the vehicle industry. Recently, Nissan is has made it a point to improve the consitiona and technology of the model making it more popular and acceptable in the industry by increasing its capacity and the battery size. Automation is also implemented and the Japan based organization is using this model to generate huge revenue because the organization is aware that as this is the future so they need to have a global presence so that in future they will be a big player having a competitive advantage over the others. I have been quite convinced with the idea and I believe that the vehicle will go far with such ideas and make it big in the industry.


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