Question

Marketing 101

Your initial posting will likely include various paragraphs. Any outside sources that you use must be appropriately cited.

Your discussion should include:

Pick a (American) product that you use on a regular basis, and then identify two (2) brands within that product category: one brand that competes on price, and one brand that competes based on features and benefits. (For example, if you were to pick a product category such as shampoo, you might identify Suave as a brand that competes on price, and Paul Mitchell as a brand that competes based upon features and benefits.)

Give a brief (1 paragraph) description of each brand, including links to their web sites.

Conduct an actual price comparison on the two brands that you have identified in at least two different stores. Report where you compared the prices and what the pricing was in each location. Were there any sales or discounts available that affected the pricing for these products?

Since value is the ratio of perceived benefits to price, which product is the better “value” in your opinion? Why?

Answer 1

1. Brand compete on  price basis: Suave: The ratings are good

http://www.suave.com/product/category/661361/hairshampoo-conditioner

I compare the price on 2 Stores Walmart.com and Amazon.com Walmart offers low price

I want to summarise my analysis in 5 points

1 The Brand’ reviews are more than satisfactory.

2 It can be used daily and at a lower price.

3 Customers satisfaction is there.

4. It has so many different products in hair care category for different types of hair scalp so diversification benefits were taken by brand .

5. Only negative point is lack of price uniformity at all store.

Paul Mitchell Brand:

https://www.google.co.in/url?sa=t&source=web&cd=2&ved=2ahUKEwigqvrmqI_aAhXMQ48KHccmDz8QFjABegQIBRAB&url=https%3A%2F%2Fwww.makeupalley.com%2Fproduct%2Fshowreview.asp%2FItemId%3D10739%2FShampoo-One%2FPaul-Mitchell%2FShampoo&usg=AOvVaw3nI8mkIWQBaESbnpiwpRjl

1. Ratings are not satisfactory as it charged price but because it compete on features and benefits basis we will see on that base.

2 Reviews are not so good may be different types of scalp is a reason

3 Can use daily but not affordable for that purpose.

4 The diversification is less may be because of high price of original product.

Conclusion

The Suave Brand is better than PM not only because of its lower price but it’s tremendous reviews from customers who were highly satisfied by it . Also by satisfying customer s needs very wisely( by maintaining a and increasing brand value by customers satisfaction low price ) . So playing a fair and accurate game on ground.