In: Operations Management
Please talk about the
1-Target market for famous cars companies compared with Abdul latif jameel company
2-Market trend and drivers of Abdul latif jameel company
(((One paragraph for each)))
(Principle of marketing)
You can use company’s website
https://www.alj.com/en/
Abdul lateef Jameel Company is a largest dealership. They mainly targeted in Middle East, UK, central Asia and China. They have been operating more in the cities mentioned. The target customers for the company is mainly located in the Middle East countries more since they operate only there. If you see other car companies like Ford, Volkswagen or Fiat they have their target customer everywhere in the world. Since the other companies operate in many parts of the country, the other companies have target customers everywhere since they have customer base everywhere and also the market capitalization to an extent.
Abdul Latif Jameel Company has been dealing with Toyota from many years and they have been selling different varieties of Toyota like Hilux, Camry, Yaris corolla and many more. Even though the company started with dealing only on cars, due to its intelligent moves and a lot of acquisitions and takeovers the company is doing business in real estate, financing, software solution, advertising and media. The company has been trying to take over the market in all possible ways and be a market leader in all segments. The intelligent move by the company Leaders taking the company to the next level. The main drivers of the company are implementation of corporate branding, better marketing designs, commitment to deliver corporate goals.