Question

Aiko is thinking of buying some vitamin supplement to boost her immunity.
a)   In considering the purchase, which situational self (or selves) of Aiko should be the most active?
b)   In what 3 different ways Aiko’s reference groups can influence her purchase?
c)   Will her reference groups be equally influential?
d)   Explain 3 types of social power a drugstore salesclerk can use to influence Aiko’s purchase.

Please Answer all A-D question

Answer 1

Ans:-

a) In considering the buy the foremost dynamic portion of Aiko would be her individual in uences that are individualistic in nature, her way of life, and individual character, psychosocial, and financial status.

b)

(b)
The reference bunches are 1 participation gather 2.Primary reference gather, 3 auxiliary bunches, 34 optimistic bunches, 5.and dissociative bunches. The reference bunches have either coordinate or roundabout in uence on the acquiring behavior of a individual. The participation bunches are the gather that encompasses a coordinate in uence on the individual this incorporates social orders, clubs, groups, or a political party. The essential reference bunch can be family individuals, near companions, peer bunches, or roommates, etc. this is often the bunch with which one interatomic nearly each day. They have a coordinate affect on our lives and enormously in uence our acquiring choices. One accepts in this gather since they know they will deliver fair exhortation

The auxiliary bunch is the gather with whom the interaction is less and they are more formal. This bunch does not examine or comfortable in sharing their sees approximately the purchase. The Optimistic reference bunch is one to which a individual isn't a part but wishes to ended up the part. To be portion of that bunch he would attempt to conversation, dress, and act as the individuals of that gather.

The Dissociative Bunch is one to which the individual does not need to gotten to be the part, as they don't concur to their thoughts and views. For Aiko her essential bunches like peer bunch and family individuals would have a more prominent in uence on her acquiring the vitamin supplement to boost her resistance, they would exhort her Against buying over the counter medication.

They would exhort counseling the specialist whether she requires vitamin supplements or not. The third and most imperative counsel would be that she ought to alter her way of life in case she is stagnant; she ought to be exhorted to do works out, have sound nourishment and dodge garbage and quick nourishment, go without from liquor, smoking, and substance. Her in uential bunch will fundamentally reference gather in case she accepts that they are her well-wishers and they would never grant any exhortation that would hurt her. The in uence of the essential gather depends upon their interaction and relationship it would not have much in uence on her. The optimistic reference bunch can in uence her in case she needs to be a portion of the gather.

C) No here reference group will not be equally influential.

d)A medicate store can inuence Aiko he can influence her to buy the vitamin supplement by I. Mentally inspiring her that the supplement is successful and he has positive criticism around the item, he knows she will not confirm it.

ii) He can make her accept that the cost of the supplement is nothing before its qualities. III. He would induce her that there's an offer going on with that specific brand utilizing offering technique like a foot- within- the entryway by offering her an costly vitamin supplement and after that making her concur to purchase the less costly vitamin supplement.