In: Operations Management
Creating an innovative organization requires more than understanding the design of an efficient new product development process more than how to write innovative into company strategy document and more than maintaining an active research and development. Innovation design and creativity need to permeate every aspect of an organization. It is of the utmost importance to be aware that creating a more innovative organization is much more about changing one’s frame of mind than it is about a changing the company’s processes or vision statement. Innovation, design and creativity have to do with curiosity, a taste for experimentation, a dissatisfaction with the status quo and the desire to continuously improve things.
The way of doing business has changed a lot and organizations need to be very much effective in their approach in innovation which will help them sustain and create a competitive advantage that would make them stand out in the crowd. Innovation requires a lot of research along with understanding of a new product design, innovation into company strategy, etc. Innovation is a collective process and it should be applicable in the organization and help create a culture of innovation and creativity. The organizations experience a lot of intense competition today and therefore they need to be effective and flexible in their approach to improve the various aspects of the organization.