Question

i need the reason about market served in san francisco why i have to get singha beer target market in san francisco

Answer 1

Singha Corporation Inc founded in 1933 is a subsidiary of Boon Rawd Brewery, the first and largest brewery in Thailand. Singha Corporation was incorporated to oversee the beverage business of Boon Rawd which included operations and marketing for the following products:

• Beer
• Soda Water
• Drinking water
• Functional Water

Brand names are, “Singha, Leo, Thai Beer, B-ing”. The US marketing is undertaken by Singha North America Inc.

They have 3 breweries in Thailand and 6 soda and water plants strategically positioned to service 50 plus countries and cities across The US and Europe. They are fully compliant with the FDA rules, approvals, and regulations of every country.

Marketing in San Francisco:

They want to be the top lager beer imported in the US market. They have taken to marketing to premium clientele in October 2010 launching a global campaign across many cities in the US namely New York, San Francisco, Los Angeles and Miami, they also targeted Tokyo and Paris in other countries as follows:

• Initiated a worldwide marketing campaign
• Used Multiple partnerships and sponsorships
• The campaign was managed by Gertrude Inc, Singha’s marketing and service agency.
• Established broad distribution and brand representatives from all 50 states
• Hosted regular worldwide full moon parties
• There global marketing campaign called Singha Trans Portraits features renowned artistes like Sense, Jeff Soto, Sun 7 creating pieces at hotspots in San Francisco, Miami, Los Angeles etc
• They also sponsor many sports events and formula 1 races.
• They are also sponsoring Pop up art shows in The US.

They are targeting premium clientele and using renowned sportsmen and artists to be associated with their brand name making them an exclusive top of league imported beer.