In: Finance
Opportunity cost. Revolution Records will build a new recording studio on a vacant lot next to the operations center. The land was purchased five years ago for $480 comma 000. Today, the value of the land has appreciated to $790 comma 000. Revolution Records did not consider the value of the land in its NPV calculations for the studio project (it had already spent the money to acquire the land long before this project was considered). The NPV of the recording studio is $580 comma 000. Should Revolution Records have considered the land as part of the cash flow of the recording studio? If yes, what value should be used, $480 comma 000 or $790 comma 000? How will the value affect the project?