Question

In: Operations Management

You’ve developed fifteen different new furniture ideas for the home furnishings company you work for. The...

You’ve developed fifteen different new furniture ideas for the home furnishings company you work for. The _________ stage will help identify the ideas which are unfeasible due to lack of obvious customer need for the furniture, expensive manufacturing costs, or low rate of return.

Select one:

business analysis

test marketing

idea screening

idea generation

concept testing

SunDay Holidays paid a fee to Google to display a link of their website when a user enters a keyword related to holidays or vacations. The link is displayed on the right side of the search results page. What is this link an example of?

Select one:

organic search

sponsored link

natural search page

home page

Jean is head of marketing at FutureTech. In which stage of the product life-cycle for FutureTech’s new smartphone should she plan for large promotional expenditures in order to create consumer awareness?

Select one:

Adoption

Product development

Growth

Maturity

Introduction

Solutions

Expert Solution

Answer:

1.Idea screening

Explanation:

Idea screening is evaluating the ideas and drop as many ideas that are not feasible from consideration.Idea screening stage will to help to identify the ideas that are not feasible and will help to choose the best idea from consideration

2.Sponsored link

Explanation:

Sponsored link is a paid advertisement in the form of link that shows up on search result pages.These ads are typically for products or services that are specifically related to the keyword in the search query.Here SunDay Holidays paid a fee to Google to display their link when a keyword related to holiday or vacation is searched by the user

3.Growth

Explanation:

The growth stage is where the product is eventually accepted by the customers.During this stage innovative products are accepted in the market.Promotion is increased beyond the high levels and word of mouth advertising leads to more and more potential customers hearing about the product.So if Jean introduce the new smartphone in growth stage it would reach the customers easily and create awareness about the product and they would accept the product and try it out

keosha answered 1 year ago
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