Question

Map out a balanced scorecard for General Dynamics. Explain how each perspective is linked to their strategy

Answer 1

Balanced score card is one of the techniques to analyze strategic performance management of any business organization. Now , we shall describe its four perspectives in the following headings:

1) Financial perspectives of General Dynamics

In global business operations , it has place in top five . It shows its continuous earning from export of defense equipments. It has developed strong financial system through technological advancement. Investor relations management is one of its best performance and strategic area to focus . In this way , it has managed its working capital requirements to do even research and development to great extent.

2) Customer or client management perspectives:

General dynamics offers full customized products and services design to its global clients. There is a use of software enabled day to day tracking and analysis of business operations. It used to provide clients best after sale services in form of training,support to manufacture indigenous the same product etc. Empowerment of customers make it more successful brand in the race of competition.

3) Internal Processes perspectives of General Dynamics:

It has full control over its internal business policies. Each stakeholders are concerned to formulate new policies . Having business of defense, it makes a pool of highly trust worthy employees. Each people of a particular product development project may be offered rigorous training and development to maintain security and secret deployments.

4) Learning & growth perspectives:

It conducts regular learning opportunities to its engineers, young professionals and other staff of the organization. It provides competitive advantage in the defense sector. It keeps on engage its employees in professional attitude development. The main challenge it offers to its immediate competitors by incorporating innovative learning capabilities to its internal stakeholders.