Question

SWOT Analysis for IT integration of Westpac bank and ST GEORGE bank. Showing at lease four pints for each aspect .

Answer 1

Strength –

1. Westpac Bank is the first and oldest bank and St George is one of the bank awarded with Best Home buyer lender’ by Australian Lending Awards.
2. They both have good reputation and can grab the largest market share.
3. Introduction of innovation and new technologies of one another and sharing of expertise in their respective area together
4. Employees got an option to grow both as a professional and as an individual

Weakness-

1. When two companies merge together, sometimes operations become too much complex
2. Resistance in internal organisation culture to diversify its product range in new segments
3. Employees feel insecure to accept the change due to the change management
4. Coordinating the method of working of both of them singly to serve the customers together.

Opportunities-

1. Scope of business increased, with the increasing investment in different range of activities like personal loan, insurance, home loan, deposits, personal and corporate banking, etc.,
2. With New technology introduction, enhancing the diversification thereby satisfying the new demands of customers
3. Opportunity to enter into new market
4. By merging operations, their products and services segments have enlarged in operations and therefore more will be the profitability

Threat –

1. New policies of the government can also serve as a threat in exceptions
2. Organisation culture will be threat to new technologies introduction
3. Due to the innovation and changing demand of consumers may also be a threat
4. Employees resistance in terms of innovation and efforts
5. Risk associated with inflation or change of interest rate