Question

This startup is using AI to give workers a “productivity score” by Will Douglas Heaven

1.what point does the articles make?

2. feeling or takeaway about this course? how you might apply the information, etc. (Text analytics for marketing)

Answer 1

Solution:

1:

The article talks about various different aspects of workplace monitoring and how different software tools using the technology such as AI and machine learning are able to provide employers with granular data of employee monitoring. With such tools the employers can now monitor the employees very carefully and manage them effectively. The article talks about pros and cons of such workplace monitoring systems for the moral and motivation levels of the remote workplace. These software tools have great functionality and they are here to stay, however, their ethical aspects are considerate. Hence, this is what the article is talking about.

2:

Text analytics for marketing is a course that will be extremely useful for me as a buddingmarketer. With text analysis I will be in a position to conduct sentiment analysis very much effectively. Using text analysis can also help in understanding consumer behavior which is a great thing in terms of marketing. Hence, the text analysis for marketing course gave me the much needed skills which I can apply directly at the workplace and learn directly by doing the work. Thus, the skills will be developed further with more work done on them at the workplace.

Hence, It is the knowledge gained, skills developed and practicality of the course which helps in developing a much needed mindset for a career choice in marketing.