Question

THE UNITED STATES POSTAL OFFICE

1. Identify the UNITED STATES POSTAL OFFICE ‘s existing vision, mission, objectives, and strategies. (Introduction)

2. Develop vision and mission statements for the organization. (Mission and Vision)

3. Identify the organization’s external opportunities and threats. (Internal & External Assessment)

Answer 1

1.Introduction

The existing vision of US Postal Office is: "To be a viable U.S. Postal Service that delivers customer value and binds the nation together in the digital age."(_{Source: USPS Website})

The existing mission of US Postal Office is: "Bind the nation together with affordable, reliable, secure and universal postal services"(_{Source: USPS Website})

The objectives are:

1) To deliver a world-class customer experience

2) Equip, Empower and Engage Employees

3) Innovate faster to deliver value

4) Invest in our future platforms

There are 4 core strategies:(_{Source: Strategic Planning, USPS})

1) Pledge to quality customer service

2) Practice competitive cost management

3) Become a 21st-century growth business

4) Formulate unique customer value

2) Developing vision and mission

Mission: USPS services shall be enforced as a basic and primary service provided to the people by the Government of the United States, empowered by the Constitution, and produced by an Act of Congress.

It shall provide timely, competent, and efficient assistance to patrons in all areas and shall contribute postal services to all communities. The costs of installing and maintaining the Postal Service shall not be distributed to impair the overall value of such duty to the people. The Postal Service shall provide a maximum range of effective and regular postal assistance to rural areas, communities, and small cities wherever post offices are not self-sustaining.

The central principle of the mission is a universal service obligation (USO) to give quick, reliable, and efficient postal assistance to all Americans, despite where they live.

Vision—Postal Services that Consumers Value in a Digital Economy

The vision of the USPS is to maintain our mission to bind the country together in a digital and networked economy. We envision a Postal Service that allows all citizens to connect, companies to grow, and communities to succeed in a digital world. Our vision includes assisting those individuals who are currently digitally separated or underserved.

3. External threats

a) Changing customer demands: The demand for lettered business transactions and marketing stuff has decreased as the adoption of broadband and smart devices have increased, steadily digitizing the business world. Broadband and mobile device selection and changing consumer buying habits have happened in increased e-commerce, leading to significant increase in package volume, especially in our “last mile” package delivery service, which has been our fastest growing product over the last few years.

b) Price restriction: The Postal Accountability and Enhancement Act of 2006 (PAEA) restricts price rise on dominant market products to the rate of inflation as estimated by the Consumer Price Index. The problem still looms.

c) Product and service restrictions: PAEA also restricts the Postal Service from allowing non-postal services to raise additional revenue.

d) Growing institutional expenses to serve the universal service commitment: Costs to fulfill the postal USO are growing due to population growth, resulting in extended delivery points despite a decline in total mail amount.

e) Pension and healthcare costs: Labor costs are rising faster than the rate of inflation, principally due to costs of healthcare and retirement benefits grow faster than inflation. The Postal Service is required to make ample payments to fund our support in the federal pension, healthcare, and workers’ compensation systems.

External Opportunities

a) Businesses will remain to conduct more transactions electronically with customers that will provide the greatest contribution toward covering institutional costs.

b) The rapid development of digital media channels and the progress of omnichannel marketing efforts will create businesses to rely on tangible marketing materials, which will present opportunities for stable Standard Mail amount.

c) Continued growth in eCommerce

d) Need for increase in speed to market for whcih they are ready