In: Economics
What are the total industry sales over the past five years in Entrepreneurship?
And opportunity assessment plan is formed in order to analyse the marketability of a certain innovation. This plan has Four Parts which includes two major parts and two minor parts.
The part 1 describes the the nature of the product or service, its market need, intellectual property right information ,strength and weaknesses of the competitive companies and unique selling propositions for the product .
The second major part of the the opportunity assessment plan has a major focus on the market of the innovation that is being launched. The size of the market over past five years is analysed to identify the ongoing trends .The Trends, numbers and growth rate of the market creates a much stronger chance of the product to have success in the market.
Analysing the market over past 5 years includes:-
1) Need for the product in the market .
2) Size and past trends of the market .
3) Future growth of the market.
4) Characteristics of the market.
5) Total industry sales over the last 5 years.
6).anticipated growth in the market.
7).Profile of the customers for which the product is being launched
8) Growth rate of the market