Reports have just surfaced that your fast food company sold hamburgers with contaminated beef. The report...

Reports have just surfaced that your fast food company sold hamburgers with contaminated beef. The report is true. As a company manager, develop a plan to handle this crisis.

Expert Solution

Explanation:

Crisis Management Style:

The first step in this crisis management will be assessing the risk which is lying ahead and potential risk that manager needs to address primarily. Manager need to ready to communicate this crisis and vulnerability of it. As this will be major product recall due to contaminated beef in hamburgers sols.
Manager need to determine the impact of the business and evaluate how it will disrupt the business and will have to ready for it. This step consist of business impact analysis which can give better idea about the potential impact on business.
Manager should take up on social media and address the media and customer about the potential crisis that have been at now. Let them aware of the potential problem and what is the true issue in this problem.
Show honesty and transparency to customer and media about the potential problem what has gone wrong and what has caused the problem for the company. Make assure people about the people and tell them all will be solved soon.

keosha answered 2 years ago

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