Question

57. Your company wants to expand the specialized market to which it sells athletic gear. The general public may be drawn to your items because they are attractive and popular, but most people will balk at the high price tag for features they consider superfluous. You decide to contact strategic partners who can recommend your product, and help explain the concept behind workout gear that regulates body temperature, and why that feature is not only valuable but worth the extra cost. What personal selling strategy will be beneficial to you in your upcoming marketing campaign?
a. r​elationship selling b. virtual sales team selling c. c​ross-selling d. c​onsultative selling e. p​ersonalized selling

Answer 1

Personal selling occurs when an entity use it's sales force for selling the product after meeting face-to-face with the customer. This type of selling can help to promote our product (athletic gear) through appearance and specialist product knowledge. Athletic gears are mainly worn during sessions of workout or while playing sports. These are designed to provide agility and comfort during physical movements. It provides a safeguard in increasing fitness activities. Personal selling is widely used by the companies when their products are highly technical, specialized, or costly; as it is in our case. The sales force can also offer numerous customized reasons that might spur them to buy. Although it may narrow the market however will have more potential buyers. Also since our product is highly technical thus minimizes wasted effort of selling, and boosts word-of-mouth marketing. Moreover the athletic gear requires personal attention to match needs of consumer.