Question

Remember to use proper citations (MLA or APA) in your documents.

1. Research starting an online business selling goods. What are at least 5 things you need to make sure you understand before selling your first item online to be compliant with regulations? Explain each one of these and why they are important; including examples/scenarios.
2. Research list optimization techniques regarding reviews online. Describe how these tools work and state the pros and cons of how these can affect consumers and businesses.

Answer 1

Today everything is getting digitalized. Online webstores are increasing rapidly. People are selling and buying things online everyday. The situation for going out to buy a product is not recommended today due to the highly spread virus infected desease like Covid'19. In this scenario everyone turned to digital marketing.

When a webstore is planned to start, there are some criterions to understand and to care:

• Make sure to select a good platform - The products should be displayed in a good webstore with a reliable server backend.
• Database management system - A good database management system should be opted to work behind and control the availability of products.
• Security system - Adopt a good security system and payment method for reliable and secured transactions.
• Make sure the quality of product - Ensure the products are of quality as described.
• The target audience - We have to ensure our marketing will reach to target audience.

List optimization technique reffers to ideas how the products should be arranged and search results displays. This is very important to care in business strategies. We have to keep the most selling products in the top and whenever a product is searching, our products should be displayed.

Search engine optimization can be done with our webstore. This can be done using different method like doing surveys and getting good ratings for our webstore, giving attractive offers and sharing them on social medias. All these will increase the traffic to the store and the search ranking will increase resulting in the top listing in search results on search engines.

Now inside the store, we have to keep the products in a standard way so that users can easily access what they want. The products should be well categorised and filtering methods should be provided. Ideas like market basket can be implemented by placing related products at one eye sight which may tend user to have look on all of them. This will increase the chances for sale. The drawback of this system is, when related products are kept together, user may not browse the store completely and miss so much other products.