Question

Today, AM/FM stations are competing with thousands of internet radio stations, music streaming, and downloading forecast their future and provide a strategy for retaining and gaining market share.

Answer 1

AM / FM stations are computing with thousands of internet radio station, there are so many competitions in radio stations.

Radio is a unique Industry when it comes to internet marketing. But, like most other industries it's almost a necessity for radio stations to have an online marketing strategy in place in order to thrive.

Most important online strategies are as follows:

1): Online advertising: Because most radio stations operate within a well defined geographic area , advertising online is a natural solution to your internet arketing problem.

online advertising does much to solve an issue that has long plagued more traditional forms of advertising.

2): social media: most radio stations have always had a good , interactive relationship with their listeners.this typically happens through Fielding callers live on the show, running contents and give a ways , and more.

Social media is simply another outlet for those efforts.

3): App development: many radio stations make great use of mobile apps . This one depends more heavily on your target demographic, but if your audience has lots of app user then investing in a mobile app could make a big difference.

Creating an app for your audience to use a big undertaking,but it also allows for a lot of creativity.

A good way of approaching app development is to put out a survey to your audience.

4): search engine optimization (SEO): is the practice of adjusting certain elements on your website in order to appear higher up in search engine ranking.

Over time a solid SEO strategy will ensure that your radio station is the most visible, recognizable station in the area.

5): Email marketing: there's a lot of synergy between email marketing and other marketing channels we have mentioned.

For example : users who interact with your stations on social media or utilize your mobile app , will more than likely subscribe to your email list as well.

As per above information AM/FM stations are easily computing with the thousands of radio station.