what is fragmented industry ? what are fragmenting strategy ? what are the characteristic of a...

what is fragmented industry ? what are fragmenting strategy ? what are the characteristic of a fragmented industry?

Expert Solution

An industry with a large number of players and not even a single player will have the ability to influence others and take the industry in a specific direction.

The some of the fragmenting strategies are:

Building a multi-sided business platform that can help in meeting the unmet demands and also help in resource allocation.
Create a first mover strategy in order to gain as market share as possible and also to retain the customers.
Creating a market research strategy to identify the trends before anyone and gain the competitive advantage.
The company can go for chaining strategy where they build a good chain of suppliers and customers in order to retain the market domination.
They can also follow pricing strategy by cutting price and giving the product at an affordable price compared to the competition in the market.

The characteristics of a fragmented industry are:

The entry barriers are very low
Almost zero product innovation
Need for standardization will not be there
Local firms inspire more
There are no real economies of scale

keosha answered 3 years ago

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