Question

Market analysis for at home custom t-shirt business

Answer 1

The t-shirt design and printung industry has evolved driving fashion trends in the form of personalised t-shirt, graphics t-shirts, vintage t-shirt designs etc.  

Market analysis- custom t-shirt products are specially targeted towards the young population segment. Market analysis looks in to the size of the market both in volume and in value, the various customer segment and buying pattern and also the competition.

For market analysis you must dwtermine the target customers. For a t-shirt business the targer customers are the youngsters. The printed t-shirts are the trending one now. The size of the market also matters. The bigger the market the more competitors you are likely to have.

Youngsters between the age 14-25 prefers t-shirts. Most of them belongs to students. What is their income.? These are all the questions to be asked for market analysis.

For more than 25yrs age of people quality of the t-shirts matters a lot. Their income is relatively higher than the previous group.

We also have to look in to market segmentation. market analysis will be completed after gathering all the data and analysing according to your need. Target market analysingvis important factor. It includes size, growth rate and major customer group. It also emphasizes needs, demographics, buying trends, size and forecasted growths. You should also look into market share percentage you are expected to gain, pricing, gross margin, and any discount you plan to offer. Also you should analyse strength and weakness of your competitors.