Mark and Todd agree that a ratio analysis can provide a measureof the company’s performance....

Mark and Todd agree that a ratio analysis can provide a measure of the company’s performance. They have chosen Boeing as an aspirant company. Would you choose Boeing as an aspirant company? Why or why not? There are other aircraft manufacturers S&S Air could use as aspirant companies. Discuss whether it is appropriate to use any of the following companies: Bombardier, Embraer, Cirrus Aircraft Corporation, and Cessna Aircraft Company.

Expert Solution

No, I would not choose the Boeing as my the aspirant company simply for the reason that they both work in different domains within the same industry, and Boeing is a one of the largest manufacturer of commercial airplanes, while on the another hand, S&S air is involved in the manufacturing of light and small planes. Therefore, it would not be financially and strategically viable for a small company like S&S Airlines to consider Boeing as accompany to look up to as an aspirant company. It should look for a company that is a market leader in the the domain operates in.

If S&S considers the Bombardier as an aspirant, it will not be realistic because Bombardier is involved in the production of short-range airliners and fire-fighting amphibious aircraft business jets, and fire-fighting aircraft. Besides, it provides defense-related services to the countries. Therefore, it should look for a company within its market where it can specialize. Similarly, Embraer also deals in the manufacturing of large commercial aircraft, and it will not be realistic and ideal for S&S to follow them, as they have a global presence and it not only operates in commercial aviation but also executive jets, defense security, agriculture aviation, and other systems.

However, Cirrus Design Corporation and Cessna Aircraft Company, both operate in a similar market and are operating for a long period, and have experience in providing innovation, safety, and quality to their customers; therefore, it can use any of these two companies as an aspirant company to build its business strategy for the future.

jeff jeffy answered 2 years ago

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