Question

1. The positioning of any company is absolutely influenced by the analysis of it internal capacities and it external environment.

- True

- False

Q.2. In the perception of the public, marketing is just advertising, promotion and sale under pressure

- True

- False

Q.3. Marketing is not used by the not profit enterprises and institutions

- True

- False

Q.4. Analysing market allows limiting the risk of failure when launching a product

- True

- False

Q.5. Customer orientation is not the important marketing pillars

- True

- False

Q.6. One of the roles of marketing is just to design products and services that satisfy the customers.

- True

- False

Q.7. Technological development and innovation context is the unique raison which pushes companies to practice marketing.

- True

- False

Q.8. Marketing is not used by the companies which offer services

- True

- False

Q.9. Marketing is an architect of the consumer society (consumers are commercially exploited by sellers)

- True

- False

Q.10. Actually, the most important challenge of marketing is that the consumers perceive fewer differences between brands and products

- True

- False

Q.11. Studing market helps just the companies to Identify an appropriate market segments

- True

- False

Q.12. By positioning, companies aim to identify an attractive sub-market that is compatible with the objectives and capacities of the company.

- True

- False

Answer 1

Answer) True, The positioning of any company is absolutely influenced by what its internal capacities are and what is happening in the external environment.

Answer-2) True, public thinks that marketing only means advertising, promotion and sale under huge pressure by senior management.

Answer-3) False, marketing is also used by no profit institutions to promote their activities.

Answer-4) True, analysis means finding out every possibility of risk involved.

Answer-5) False, Customer orientation is an important marketing pillar where a lot of information about Customer needs are passed.

Answer-6) True, one of the role of marketing only focuses on design of products.

Answer-7) True, any innovation or development has to be promoted and informed to the public which requires marketing.

Answer-8) False, Marketing is absolutely required for companies providing services.

Answer-9) True, some commercial Companies do exploit consumers.

Answer-10) True, if a company launches a new product and it is bad, then the whole brand gets affected.

Answer-11) False, studying market does not just help the Companies to identify market segment but also many things such as positioning, utility etc.

Answer-12)True, by positioning Companies try to have a target audience which they want products to sell to.

It took some research to answer the questions If you can help me with a upvote I would really appreciate it.