Question

1-Discuss Internal Environmental Analysis, such as Research and Development, Production, and Marketing for Apple's company.

2-Discuss Finance/Accounting for Apple's company (Provide information about at least three financial ratios to describe strengths and weaknesses)

Answer 1

Apple one of the top most multinational American company. Which is established in the year 1976, its headquarters in Cupertino, California. The company mostly known for its variety of products. The company also designs, develops and sells a wide variety of products worldwide.

Research and Development: The company has the strong technical and innovative team to dedicatedly work for the research and development of most innovative products. The secret of the Apple products are its design and development that wins customer hearts and also one of the reason for the high growth of the organization.

The R&D team is always a secret team which consists a highly talented worker which develops the unique products for the company. Not only the products even the service of the company are more advanced when compared with its competitors.

The R&D team is best known for its research not only to provide most innovative products but also develops new features that add an advantage to the product. Even good at identifying the issues and resolving at the earliest. The product design and development is taken care by the R&D department and later it sends for the review process. The team is separated from the company to freely work and discover the new products. Every Monday will be a product review day that reviews each and every product or service of the company produced.

Production: This is another key success for the company is the production department. Once the product is verified and documented after it moves to the production bucket to process the product for further steps. The keen observation by the production manager to produce a quality product and the staff involvement to deliver the right output is all together work for a common goal of delivering a best product to the customer.

The Engineering Program Manager (EPM) and the Global Supply Manager(GSM) are known as the key people in the production department to produce any product. They are the responsible people who take the product to the next level from design to production. Most of the production of its products are given to the outsourcing teams to perform the job that lowers the production cost and also improves the efficiency in making.

Once the product completes from manufacturing then it will be send for the testing process. Where the products are thoroughly tested and send for the review once review completes than packing later move to the market. The production team works in such a way to produce the demand products to maintain the availability of the product to every part of the world.

Marketing: Apple has the best marketing team which takes its newly launch products or services to market in a unique marketing styles. The company has the top ambassadors to promote the product all over the world.

The design and development of the product and also the strong brand value always brings its genuine and loved customers towards Apple. Still the company follows the best advertising methods and techniques to attract existing and new customers with its ads.

The innovative ad making is also one of the key success for the products in the market. The market win ads attract all types of customers and also creates a demand for the products internationally. The best marketing strategies that shows the design and its new features which brings customers to its stores.

Apple marketing methods are highly qualitative right from promoting the product collecting value feedback. Always provides best products to customer’s price. Price is also a great marketing strategy at Apple. Only thinks to provide the value based products to its customers to satisfy and fulfil the customer requirements.