Question

Talk about Ritz Carton KLCC Malaysia

1. Description of physical facilities and services (with detailed description with points.)

2. Channels of distribution currently used (detailed description)

Answer 1

Ritz Carlton KLCC Malaysia is the luxury hotel located in the heart of Kuala Lumpur City, Malaysia.

1. Description of physical facilities and services

Physical facilities

Following are the physical facilities available:

• Guest rooms & associated amenities - These include

  High-Definition flat-panel televisions
  Marble bath with separate tub and shower
  Rainforest shower heads
  Plush terry robes
  Make-up mirror, hairdryer and scale
  Re-designed work station with desk-level power points
  Complimentary wireless internet access
  In-room safe
  Dual-line telephones with voicemail and speakerphone
  Fully stocked refreshment cabinet (with complimentary bottled water)
  24-hour in-room dining
  Complimentary morning newspaper

• Property features & amenities - These include fitness centre, valet parking, limousine services if required.

Services

Following are the main available services:

1. Concierge services: These includes various delivery services and other reservation services.

2. Planning Special Occasions: These services include assistance in planning and coordinating weddings, anniversaries, birthdays and other special occasions

3. Housekeeping services: These include cleaning and maintenance of the rooms.

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2. Channels of distribution currently used

Ritz Carlton is opting for social media as the current channel for distribution. It seeks reviews from existing customers and hence use these reviews as per the locations to target potential customers. It had started cross-channel social campaign “Memories by the Ritz-Carlton” in which users were asked to share photos of their favorite memories at Ritz-Carlton properties.