Question

Pick any retailer (be specific) and describe them. Are they independent, a chain or a franchise? State who their target market is, what types of products they sell, what level of service at what price?

Answer 1

We can describe a retail shop named "BABY TOYS". Their main product is toys for children. It is one of profitable stores in our area. Their product possess high quality. So the demand of products is increasing day by day. Some of of their products are producing their own and others are purchasing from wholesalers.

Main characteristics of "BABY TOYS"

1. They have direct interaction with customers. so they can develop their product according to their needs.

2. Their targets are the children of age between 1-10 years. Their products are helpful to develop the skills of children. It includes bricks, electronic items with sound etc.

3. They provide good customer service. Their salesman are very co-operative with customers. So customers have maximum satisfaction. It increases the profit.

4. They provide products at reasonable price.

5. They also provide after sales services.

6. Their advertisement techniques are more effective.

7. One of their defects is lack of space to store products.