Question

• Surf the web for at least 15 minutes. Visit at least two different e-commerce sites. Make a list describing in detail all the different marketing communication tools you see being used. Which do you believe is the most effective and why?

Answer 1

• Websites -

Businesses usually develop websites & blogs to promote their commodities. Blogs are an interactive platform to communicate info to consumers & receive feedback thru comments. Also, firms utilize sites & blogs as media for banner advertisements and other ad placements. For example, a sports wear seller may pay to place banner advertisements on sports-rated sites and blogs.

• Email-

Email marketing is utilized to attract new consumers & maintain close relations with the existing ones. Firms utilize lead generation instruments & purchase email lists to send mass emails at a low expenditure. Several firms offer sign-up forms on their sites for email newsletters. They utilize email to target loyal consumers with info & special promotions. Email clubs permit consumers to obtain weekly / monthly email promotions.

• Search Engines-

SEO has become a main marketing instrument for small online firms . SEO is the development of a website which obtains high results in well-liked search engines like Yahoo. Being a upper listing in a well-liked good- or industry-related search is a chief source of site traffic.

• Social Media-

E-Com businesses also utilize social media instruments, including Facebook and YouTube to create awareness, attract consumers and interact directly with persons. Firms can make product announcements to their followers & monitor chats about their businesses utilizing social media. The instantaneous interaction & affordability render social media instruments appealing to small enterprises.

• Virtual Communities-

Virtual communities comprise an assortment of online meeting places for persons who have shared interests, like gardening, books. Chat rooms etc. exist as virtual communities. These give a good venue for e-Com ads due to the specialized audience interest

Most effective-Paid Search ads (your brand would pay an advertisement network, such as Google, each time somebody clicks on your ad.)can produce a great conversion rate & must be included in the marketing communication strategy.